What's behind the missing chocolates at Sony?

“Venom: Let There Be Carnage” is ready to hit the theatres as they are reopening on Friday in Maharashtra. In order to cash in on the frenzy, Sony Pictures Entertainment plans to grab the attention of moviegoers by tweeting a picture of its half-empty vending machine at its Mumbai headquarters, wondering about the missing chocolates from the office. Soon Twitter was abuzz with the hashtag tweets of chocolate missing.  

Within a few hours, the chocolate theft was trending on Twitter with other brands following suit. They were also complaining about the missing chocolates.

Guess who caught the culprit? It was SPEI who did that! It was Venom all along, trying to sustain itself on a special chemical found in the human brain or, less alarmingly, in chocolate, as ardent Venom fans will know from the mini-series ‘Venom: The Hunger’

More than 20 brands united in search of the missing chocolates. In addition, the meme pages on multiple social media platforms like Twitter and Instagram too had a field day with this, churning out hilarious content around the activity.

What started with Sony Pictures Entertainment India tweeting a picture of their empty vending machine, wondering about the #ChocolatesMissing from their office, led to several brands posting pictures of empty chocolate shelves, bottles of chocolate sauces missing, the boxes of chocolates at grocery stores mysteriously vanishing and an engaging activity all around.

These brands include: Sony Liv, SAB TV, Sony YAY, Sony India (Electronics), Sony Music South, PVR Cinemas, INOX, PayTM, Swiggy InstaMart, BookMyShow, Alpenliebe Juzt Jelly, Happydent, Rage Coffee, Carnival Cinemas, Bournville, Nature’s basket, Lotte Choco Pie, Coffee Bite, Mad Over Donuts, MeeMee India, Cult Sports, Svami Drinks, and Miraj. And many more are joining the campaign.

This campaign has already received wide attention from netizens, primarily because of the universal appeal for and the weakness of chocolates. It has grabbed a lot of attention because of its quirky promotional techniques.

Conceived and executed by SoCheers, the campaign was part of the promotional activity for the recent release of Sony Pictures Entertainment India ‘Venom: Let There Be Carnage’. 



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