What's your #LockdownHairStyles? asks Sunsilk
The Sunsilk girl is always on the go and making the most of the opportunities life has to offer. However, during the lockdown she feels restricted and has to make do with not going out, seeing her friends and generally living her life to the fullest. Hence the idea of DIY #lockdownhairstyles for every day of the week was born. Conceptualized, written, directed and edited by Wunderman Thompson, South Asia, a video series for each day of the week was created.
Sunsilk wanted to encourage young girls to make an effort to look good for themselves for any and every reason every day, particularly during a lockdown. The DIY three step easy hairstyle videos enable girls to feel a world of a difference with something as simple as a hairdo and have fun while doing it. All episodes in this series were self-shot on a phone and through zoom.Through each episode and each new look, the emphasis was on ways to find the good even during this challenging time.
Through Sunsilkgirlgiri #lockdownhairstyles, girls are being encouraged to participate and send in their innovative hairdos.
Agency: Wunderman Thompson South Asia
Regional Creative Director : Tista Sen
AVP & Sr CD (Art): Ashish Pathak
AVP & Sr CD (Copy): Chandni Kapur
Sr. Copywriter: Vrinda Varnekar
Creative supervisor (Art) - Aindrila Chatterjee
Sr VP & Managing Partner: Kishore Tadepalli
VP & CSD: Roneeta Ghosh
Account Director: Megha Sharma
Account Exec.: Brijraj Badoria
Sunsilk UL Team :
Harman Dhillon - Hair VP
Sushri Panda- Senior Brand Manager- Sunsilk
Pratik Kapadia- Brand Executive- Sunsilk
Sandhya Poojary- Brand Executive- Sunsilk