What Went into Making the Launch Film of Redmi Note 6 Pro

WhiteBalance’s latest work in the technology space is for smartphone market leaders in India, Xiaomi. (As reported by IDC. Link below) The films that launched Redmi Note 6 Pro, on 22 November, however took a reverse approach.

A collaboration of creative teams at Xiaomi International and WhiteBalance, on this film the music was the first to be composed, and it worked backwards from there. Music further led to Animatics that finally led to the final phone renders. Traditional creative processes usually work the other way around. The animation team replicated the new age neon look to go with Xiaomi’s global style and highlighted their new features specifically the dual cameras.

Says Robert Godinho Founder & CEO “As Technology and Tech enabled products move at lightning speed, WhiteBalance understands the need for businesses to minimize production time, and that’s why Brands choose us. The team is driven by passion and the drive to consistently be ahead of the technology curve and that’s what makes us different”

WhiteBalance, is an International Film Production Collective based in India, having created over 1000 hours of content, digital films, TVC and long format TV shows in the span of 8 years. With a team of creative and directorial heads from all over the world, it has produced International content for companies based in UK, UAE and Bhutan. 

WhiteBalance works with Consumer Technology majors Airtel, Nokia, Apple, Mastercard, NDTV, HP, HTC & many more.


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