WhatsApp, Facebook top two apps based on usage in India: App Annie
On Wednesday, App Annie released its annual ‘State of Mobile 2021’ report. The report indicated that app downloads in India grew by almost 30% year-on-year up to 24.27 billion downloads in 2020. Games were the most downloaded app category and represented 2 out of every 5 download. Indians time spent on mobile surged from an average 3.3 hours a day in 2019 to 4.6 hours a day in 2020.
India saw 35% YoY growth in consumer spend via in-app purchases and subscriptions to the tune of $500 million. WhatsApp and Facebook emerged as the top two apps based on usage. WhatsApp usage grew 25&% in 2020, Facebook usage grew 15% YoY and Instagram usage grew 10%. On average, users spent 21.3 hours monthy on WhatsApp. Ludo King and PUBG Mobile were the top gaming apps that recorded the maximum monthly active users.
Time spent on top 5 finance and trading apps grew by 75% in India beating global average of 55%. Indians spent over 177 billion hours on video streaming, a key category that saw 40% growth in times spent. YouTube and MX Player were the most used apps recording 25% and 20% growth respectively.
BevQ, Kerala's liquor sale virtual queue management app, saw highest YoY growth in sessions followed by Domino's Pizza and Fresh To Home. App categories that saw the highest growth were education (170%), business apps (120%), and health and fitness (80%).