Whatsapp making a clearer conception for its End to End encryption feature

As part of its global consumer marketing campaign ‘Message Privately,' WhatsApp has released yet another television commercial. This TVC, like the previous ones released last month, emphasises WhatsApp's commitment to user privacy via its end-to-end encryption technology.

The television commercial depicts a Tamil-speaking family's efforts to learn Assamese in order to help their daughter-in-law feel more at ease. WhatsApp conveys how it remains a safe space for users to share their most personal moments with their loved ones through the relatable and endearing storey.