Whatsapp to launch new Tests of In-App Business Directory for new options

Whatsapp has turned into a critical connector for more functions with the addition of a new local business directory in the app. The new option will enable users to tap on ‘Businesses Nearby’ in their Whatsapp contact listing, which will then show them a listing of active local business profiles in the app.

Whatsapp is already being the dominant messaging platform in many regions , facebook can also launch an eCommerce juggernaut, which could power the digital transformation in developing regions, and make whatsapp the essential , day to day tool for the users.
Right now, whatsapp has launched the first stage of testing for the option with users in Sao Paolo, Brazil.

WhatsApp is used by around 93% of Brazilian smartphone owners daily, and with thousands of local businesses becoming discoverable in the app, the initial test pool should give it a good indication of how the process will function on a broad scale.


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