Whirlpool Corp celebrating 100 years of operation, unveils new logo

The new logo will be introduced at all of Whirlpool Corporation's locations throughout the world, and used in both external and internal communications. It will debut Thursday, splashed across the façade of the historic NYSE Euronext building in downtown New York, as Whirlpool Corporation chairman and chief executive officer Jeff M. Fettig rings the New York Stock Exchange's closing bell. The company is also introducing a refreshed corporate logo as part of the celebration.

"The 100th Anniversary logo reflects Whirlpool Corporation's heritage, global reach and our plans for the future," said Jeff M. Fettig, Whirlpool Corporation chairman and chief executive officer. "It's a fitting symbol of the core principles of integrity and perseverance set by Lou Upton, Emory Upton and Lowell Bassford when they launched they introduced the first electric wringer washing machine in 1911. But while we have a proud history, this is really about looking forward to the next 100 years and how we will continue to improve home and family life for future generations."

Nearly 10,000 Whirlpool Corporation employees from operations spanning the globe voted in the logo contest, choosing the winner from among 40 entries submitted by more than a dozen international design and advertising agencies as part of a logo design competition.

The global, employee-selected winning design was created right in the company's hometown location of Benton Harbor/St. Joseph, Michigan. It was crafted by deZignwright, a business communications agency founded and based in Saint Joseph.

"We are honored to have our work selected to be part of this important global celebration," said Dennis Zmyslo, partner at deZignwright. "We strive to gain a deep understanding of each of our clients' businesses, and believe this truly came through in the logo we created for the Whirlpool Corporation 100th anniversary."