Whitebalance brings on board Hari Krishnan of Culturedrum

WhiteBalance, the high-end film production house headquartered in Delhi, announced the appointment of Hari Krishnan as Strategic Brand & Content Advisor.The announcement is one of the many strategic tie-ups, in line with the company’s 2020 vision statement. From idea to execution, the creative hub’s in-house team of handpicked artists, has full ownership of creative contracts, giving agencies a clear advantage when working with WhiteBalance.

Robert Godinho, Founder& CEO said “I believe strong foundations are the key to sustainable and scalable businesses. Today, WhiteBalance provides storytelling solutions to companies across TVCs, digital films, fiction content to innovative investor pitches. We offer seamless 360-degree solution for brands to reach each target audience across different mediums while ensuring the core brand essence and texture remains consistent.”

“Overlaying this with Brand and Content strategy will give WhiteBalance a competitive edge in the global market and in Hari- we have found an experienced partner who understands all aspects of brands, content and creativity.”

Hari Krishnan, an experienced name in the advertising and creative industry, comes with over 25 years of having played leadership roles at India's top agencies including JWT, Grey Worldwide, Cheil India and Zenith Media. In his capacity as Business Director and COO, he has worked with global brands Pepsi and Nestle in FMCG; Ford, Toyota, Suzuki and Hyundai in automobiles; Samsung, Nokia and Micromax in the Tech space and OLX in the online space. 

Talking about this exciting opportunity, Krishnan said “WhiteBalance has an incredible body of work across Hero, Hub and Hygiene framework of content marketing. The team is highly spirited and uncompromising in terms of work quality. The intention is to play in all aspects of video, not only delivering content collateral, but add value in terms of strategy that delivers excellence for brands.”