WHO launches social media outreach to curb Coronavirus misinformation
The World Health Organisation (WHO) has opened a TikTok account and launched a campaign #SafeHands to fights coronavirus misinformation that is floating online. On March 13th, the WHO released the following film on their social media Twitter which suggests simple ways in which people can protect themselves from infection by Covid-19 including washing your hands regularly and using an alcohol based sanitizer.
There are simple things we each must do to protect ourselves from #COVID19, including 👠washing with 🧼 & 💦 or alcohol-based rub.
WHO is launching the #SafeHands Challenge to promote the power of clean 👠to fight #coronavirus.
Join the challenge & share your 👠washing video! pic.twitter.com/l7MDw1mwDl
WHO's first TikTok video features Benedetta Allegrazi, technical lead of infection, prevention, and control, describes precautions that people can take to protect themselves from catching coronavirus and directs them to the WHO website for additional information.
The WHO has set up a Solidarity Response Fund to raise money to fight the Covid-19 pandemic. “We are at a critical point in the global response to COVID-19 – we need everyone to get involved in this massive effort to keep the world safe,” said Dr. Tedros Adhanom Ghebreyesus, WHO Director-General.
TikTok has been flooded with memes and short videos on coronavirus with some users pretending to be infected and coughing/sneezing purposely on other people. The fight against this kind of misinformation is also happening on other social media platforms like Facebook, Twitter, and Tencent.
On Instagram, the WHO has taken to using infographics which serves as a guide to help people protect themselves.
Also Read:
Brand Moments 2020: Covid-19 bug bites brands
Coronavirus hits entertainment industry; shootings cancelled
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn