Who Wants To Be A Millionaire to be an all-women edition on Colors Tamil

Colors Tamil has announced that the upcoming Tamil version of popular game show, ‘Who Wants To Be A Millionaire’, will be an all-women edition. Titled ‘Kodeeswari’, the show will be hosted by Tamil actor Radikaa Sarathkumar. In a first ever, the show will see only women on the Hot Seat. 

Stating the decision to go all-women, Ravish Kumar, Head – Regional Entertainment, Viacom18, explained, “Women have always put the dreams of their loved ones ahead of their own. ‘Kodeeswari’ is a tribute to the unconditional love and selfless sacrifice made by millions of women every day and everywhere. It is a show that believes in giving back, in resurrecting modest ambitions, in giving dreams an opportunity to come true. Because hearts that beat for others should never skip a beat for themselves.” 

Commenting on the launch of ‘Kodeeswari’, Anup Chandrasekharan, Business Head, Colors Tamil, said, “At Colors Tamil, we have always identified the pulse of the audience and presented to them offerings that are unique and coming of age. Shows like ‘Enga Veetu Mapillai’, ‘Dance Vs. Dance’, ‘Singing Stars’ in the non-fiction space have generated tremendous buzz for the channel and we hope to maintain the same with our latest endeavour, ‘Kodeeswari’. As we begin our audition process, we urge all inspired and educated women of Tamil Nadu to participate in this once in a lifetime opportunity to take the Hot Seat with none other than Radikaa Sarathkumar. We thank Radikaa for joining hands with us in this incredible journey.” 

On her association with the show, Radikaa Sarathkumar said, “Women are an important part of human society, acting act as the binding force. Amidst the cacophony to empower women, that has become a cliché across geographies and communities, I think, the need to simply acknowledge her for who she is and what she stands for, has been lost. ‘Kodeeswari’ shall be a platform where every contestant on the Hot Seat shall be celebrated for who she is and her journey amidst all her personal challenges.” 

To be a part of this women-exclusive game show, one needs to stay tuned to Colors Tamil every day at 8 pm starting Monday, October 28 to Sunday, November 3. Each question will be active for 24-hours. Just one right answer from these seven questions can help one get a chance to participate in the show. 

Entries could be sent through any of the following ways: 

SMS KOD <space><optionA/B/C/D><space><Age> to 509093


IVR - OPTION A - 505688201OPTION B - 505688202OPTION C – 505688203 OPTION D - 505688204


Download the Voot app or visit voot.com. Answer a simple question and get a chance to participate in ‘Kodeeswari’.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media