Why creating social media content in mass saves brands’ time

Authored by Amandeep Kaur, Founder, Phoenix TalentX Branding.

No one can argue that creating content takes time, and  that using social media merely for the sake of using it won’t be effective. Being social is the key to using social media; engaging with your audience is necessary to develop relationships and shouldn’t be neglected.

We must come up with a post idea, make a graphic, write a caption, select hashtags, post the material, interact with our audience in the comments, and then repeat the process countless times.

Even though creating social media content can be difficult, businesses can greatly profit from regular participation. Brands can expand their customer base, raise brand awareness, establish credibility in their industry, and increase engagement by consistently producing high-quality content.

How mass content generation can be beneficial

The creation of material, captions, hashtags, and scheduling for a set period of time using a variety of ideas for your social media channels is known as “mass content creation”.

However, mass content creation will undoubtedly help brands plan ahead if their social media strategy is to offer the audience thought leadership or to encourage them to purchase their services or products.

Knowing that the holidays are approaching offers businesses ample time to develop their messaging or campaigns. Thinking about seasonality in the business is also significant. Businesses can also use meme marketing and moment marketing to gain traction.

Create a social media content calendar

A content calendar is a must when it comes to developing mass-market content that is effective and engaging. With a social media content calendar, brands can:

Make a list of topics in advance: One can invest their time in researching themes and content concepts that will truly resonate with their audience.

Plan out the posts: Establish a posting schedule for the content so that the audience can count on the posts. This will encourage the algorithms to show the content more frequently.

Analyse outcomes: One can see how well their posts are performing with in-app analytics. These insights will help to brainstorm fresh concepts or find new ways to employ what's already successful while creating a social content calendar.

Balance evergreen versus trending content: One has the flexibility to publish timely content while also prioritising evergreen content that will stay relevant in the long run.

Anticipate upcoming events: If a business has upcoming events or updates, one can plan their content well in advance and generate more visibility for their brand.

Monitor hashtags: One can create a running list of popular hashtags and use them in their future posts. There is no need to research new hashtags every single time.

Festive season and Holidays are golden opportunities

Brands should make use of holiday marketing opportunities to promote their company’s name, products, and services. 62 per cent of consumers in India said they expected to do more online shopping over the holiday season in 2021, according to Statista research on the country’s holiday shopping habits. There are therefore many official and unofficial days that you may include in your holiday marketing campaigns, from cheery festive occasions and holiday seasons to quirky events like National Ice Cream Day to more serious days like National Cancer Survivors Day.

Social media holidays can boost a brand's organic reach and encourage greater participation, especially if they pair them with one or more relevant hashtags. Additionally, it may inspire them with new ideas for blog posts and other forms of material. Depending on the event, brands might be able to use it as an opportunity to talk more about their company’s culture or mission, which will help them build brand recognition and eventually establish a stronger connection with their target market.

Final Thoughts

Calendars are an overlooked gem that can save brands a massive amount of time when creating mass content. Having the correct social media content calendar ensures that you are constantly in the lead, relevant, and always learning.