Why Just Happy? Be YiPPee!

ITC Sunfeast YiPPee!, one of India's leading instant noodle brands, launched its new brand proposition “Why Just be Happy, When you can be YiPPee!” embodying the  philosophy that YiPPee! Makes You Full of Life.

The new communication campaign is aimed at showcasing the various ways in which the brand encourages/helps consumers become ‘full of life’, from enjoying a delicious bowl of noodles with friends and family to fuelling one's creativity and productivity.

Speaking about the new thematic communication campaign, Ms. Kavita Chaturvedi, Chief Operating Officer – Snacks, Noodles & Pasta, ITC Foods Division said - "According to our consumer research, YiPPee! is seen as a brand that adds excitement and joy to people’s lives. Our new communication campaign aims to inspire one and all to live life to the fullest and embrace a fun and energetic spirit. We are excited to see how this campaign resonates with our consumers and reinforces YiPPee! as one of India's leading instant noodle brands.”

To mark the commencement of the campaign YiPPee! has launched a new TVC which was conceptualised by Ogilvy India. The TVC features an upbeat soundtrack with teens, kids, and moms doing cool contemporary activities that make them feel full of life. From dancing and skateboarding to painting and creating video content together, the TVC showcases a range of activities that capture the essence of being young and carefree.

Speaking about the campaign, Tithi Ghosh, President, Ogilvy South said, “YiPPee! is a large and popular brand with a loyal franchise amongst kids, teenagers and mothers. It’s a brand that delivers both taste and joy in a meaningfully different way. The new campaign was conceived keeping in mind the X factor about Yippee! that consumers describe in unique ways. Why Just be Happy, When you can be YiPPee! campaign perfectly encapsulates the energy and youthfulness the brand represents in our consumers lives. It showcases the exciting moments in their lives where Yippee! becomes integral. Through this campaign, we hope to excite youth to savour every second of life, just as they would savour each strand of our long, tasty, non sticky noodle.”

Further, as part of the campaign, YiPPee! will conduct several consumer engagement activities, such contests, promos etc. in the upcoming months.