Why Piyush Pandey’s Open House will make a compelling read

Ever wondered why Ogilvy works for the BJP? Or is Ogilvy a lala company? Or is Piyush Pandey too old to be in the advertising business?

Advertising guru Piyush Pandey is all set to create another ‘Pandeymonium’ for bibliophiles. After his first book, Pandey is now set to release his second book – ‘Open House’. It was some time towards November-end 2020 that Pandey had announced his second book. The backbone of ‘Open House’ is his views and responses to questions from all his fans and followers from across the field and across the world. The questions range from politics to cricket to his favourite haunts in Jaipur and are answered in Pandey’s trademark candid and insightful style.

According to Pandey, a lot has happened in the world of advertising and marketing in this time after having published his first book.  The most significant change, however, is the evolution of the consumer, aided by technology. Consumers have provoked brands to include them in all aspects of the brand, brand experience and brand communication – and he was very keen to answer some of those questions through this new book.

The much-awaited book is likely to be released on March 21, 2022. In ‘Open House with Piyush Pandey’, he takes the readers on a journey into his mind, his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work for political parties? Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business? And many more interesting questions will be answered by the Guru.

Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami, who has curated the book.