Why Rajesh’s new phone is a hot topic?, Quikr’s new ad says it all

Mullen Lintas has launched its first television campaign for Quikr, which is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smartphone purchase intent among people through the assurance of a high quality product from Quikr. 

The ad campaign, titled ‘Have you seen Rajesh’s new phone?’ and conceptualised and executed by Mullen Lintas Bangalore, will run on all popular channels spanning the genres of Entertainment, News, Sports, etc. 

Commenting on the new campaign, Vineet Sehgal, Chief Marketing Officer, Quikr, said, “At Quikr, we have always innovated for our consumers either to make them online users, to address privacy issues or to provide secure platform for C2C transactions. With the latest ad campaign, we want to address trust issues associated with the used products and mobile phones, in particular. The campaign points out the several benefits such as best price, 36+ point quality check, six months warranty and seven-day replacement policy offered by QuikrBazaar and demystifies worries associated with pre-owned mobile phones. The ad campaign is the result of a great collaborative effort with our new agency partner that effectively captures the essence that anybody can now own a high-end mobile phone.” 

The campaign brings alive the story of an unassuming person who becomes the center of attention at his work place, as his colleagues become envious about the high-end phone he’s recently got. 

Watch the film:
https://www.youtube.com/watch?v=pf-ll4jj6Gs

Highlighting the creative premise behind the film, Shriram Iyer, NCD, Mullen Lintas, said, “Mobiles carry a lot of flaunt value, right? So what happens when a very junior employee at a firm walks around with a high-end phone? One which looks and feels like a brand new phone? It leads to a crazy chain of Chinese whispers, all speculating how he could afford it. And given that Quikr and quirk go hand in hand, we went lateral in treatment by giving it a retro, Bollywood caper kind of feel to the whole thing. A simple human insight tuned for super fun.” 

Campaign credits:

Client: Quikr
Team: Vineet Sehgal, Ruchika Gupta
Agency: Mullen Lintas
Account Management: Kishore Subramanian, Anil Nair, Arjun KD, Akshata Srivastava
Creative: Shriram Iyer, Santosh Ramakrishnan
Planning: Sushma Rao
Production House: Absolute Productions
Director: Vasan Bala
Producer: Prafull Sharma, Sadhya Vyas