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Why start-ups are bringing their A-game to IPL 14?

If you’ve been watching the Indian Premier League this year, perhaps you’ve noticed that apart from the games, it is advertisements and brands that are snapping up headlines. Whether it is Cred’s Rahul Dravid ad, Magicpin’s Bread ad, upGrad’s Donkey ad, CoinSwitchKuber’s ad featuring Kunaal Roy Kapur, Swiggy’s ‘Great deals on restaurants you haven’t tried before’, or Dream11’s Dhoni ad – emerging digital brands are acing the advertising game on IPL. That’s why, we thought, why not reach out to some of the startups and understand why they are betting big on the T20 tournament?

Adgully is organizing a Twitter Chat on the topic ‘Why IPL is a hot property for emerging digital brands?’, featuring brands in the edtech, BFSI, gaming and short video space as well as independent observers and admen in the discussion.

Joining the conversation will be:

Arjun Mohan, CEO - India, upGrad

Ashish Mishra, Executive VP – Marketing, ACKO

Janhavi Parikh, Business Head, MX TakaTak

Lloyd Mathias, Business Consultant

Naresh Gupta, Managing Partner and Chief Strategy Officer, BangInTheMiddle

Varun Ganjoo, Marketing Director of Baazi Games

Join the conversation by following @adgully or any of the participants on Twitter.


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