Why this song-u such-u huge-u hit-u?

It has spread everywhere… All are under its “murderous” fever. It’s what they call the “happening” and “in” thing. We are talking about the south track “Why This Kolaveri Di?” which has taken the entire nation by storm. Humming of this song mainly occurs when one’s mind drifts into meaningless thoughts…yes, because the song is also meaningless(and I mean it quite literally)

“Cow-u cow-u, holy cow-u” yet this song is such a huge hit. Uploaded on 16th November this song has already garnered more than 94 lakh views. We were curious to see why the youth totally loved this song and so, we asked our insiders.

Mostly, no one cared about the lyrics but the catchy tune made all the difference. Not only is it catchy, it’s also funny! Who cares what the meaning really is when you can sing along and feel happy!

At the end of the day, no one really thinks about whether it’s a well planned out marketing campaign to make a rage out of something so simple and make it an international viral or if it was just a fluke experiment that created stars overnight.

“Pa pa paan pa pa paan pa pa paa pa pa paan”

By MTV Insights Studio

MTV Insights Studio brings you the latest from the life of the youth. This unique understanding comes from being a part of their lives every day and not from watching them from the outside. The statistics and trends are taken from various MTV youth studies including Age of Sinnocence, Digital Socialite, Recreation Redefined and discussions on MTV iSpeak. The researches capture responses from 15-24 years across 10+ cities across India. MTV iSpeak is a network of youth in age of 18-24 years from colleges across 10 cities provides a continuous connect to the youth life. For more youth trends, please click on www.mtvplay.in or write to us at insights@mtvindia.com