Why trouble the Bai when you have Housejoy?

Housejoy breaks another exciting digital campaign for their laundry category. The campaign #ByeBai is extremely funny unlike others and addresses how laundry is such a pain for everyone and how easily one can get it done and delivered at just the tap of a button. The video shows that Housejoy can make life simpler for households, especially for bachelors. He is saved from his bai’s tantrums, the girlfriend’s hostility and even the neighbourhood crows by getting his laundry done by Housejoy.

The film has been directed by Saad Khan, founder and creative head of Centerstage.

You can see the video here - https://www.youtube.com/watch?v=ae95z_8ozBA

Nikhil Kumar, Marketing Head at Housejoy says, “Laundry is one of the most high frequency service categories in our portfolio and caters to the larger audience. This video portrays the problem and the solution in the most quirky and comical way. We all know that every household faces a bai problem, especially the bachelors. People first struggle with finding the right maid and after that there are daily struggles with everyday household chores. This is where Housejoy comes in as we can resolve all their problems in one tap. This film features the concerns around laundry and how Housejoy is the easiest solution available.”

“We loved shooting for this film. I think the laundry services by Housejoy complements the life of a bachelor perfectly. The film is very humorous and beautifully communicates the story in the most comic way”, says Saad Khan, Centerstage Founder and Creative Head.

Credits

Concept and Execution – Saad Khan, Centrestage and Housejoy

Digital Agency – Bluebot

Campaign credits - Housejoy and Saad Khan, CenterStage