WICCI appoints Prerna Dalakoti as State President, Haryana PR & DMC

The Women’s Indian Chamber of Commerce and Industry Council (WICCI) today announced the appointment of Prerna Dalakoti as the State President, Haryana Public Relations and Digital Marketing Council for 2021-22. The Haryana State Council has been set up with an objective to enable, equip and empower women within the public relations and digital marketing industry.  WICCI's Public Relations and Digital Marketing Council will focus on initiatives that will encourage and mentor the promising talent pool to create leaders of tomorrow.

Armed with over seven years of experience, Prerna is presently working as Lead-Infrastructure Practice at PR Professionals. Other than infrastructure, the development sector has been her core area of expertise. She is perhaps the youngest and the only communication professional to have counselled seven metro rail/mass rapid transit projects of the country. She has closely worked on various campaigns of UNICEF, UNCCD, among others. Prerna has won several awards, including Indian Television’s PR and Communication Aces, Women of Influence Award 2020, exchange4media 30 Under 30 list 2021, etc.

On her appointment, Prerna Dalakoti said, “I am thrilled to lead the regional efforts of the WICCI and work with some of the brightest minds in the industry. Through this platform, I look forward to creating an ecosystem to network, mentor, acknowledge and celebrate the amazing work that women are doing in the PR and digital space."

Some of her key responsibilities at WICCI will include collaboration with government bodies, ministries, chambers, universities and non-profits; make suitable representations and recommendations for any incentives, concessions, policy, legislative and structural changes; organise delegations and exchange with public platforms, industry forums, and other business chambers, among others.

Speaking on this announcement, Kavita Lakhani, National President, Public Relations and Digital Marketing Council, Women’s Indian Chamber of Commerce and Industry, said, "This position is testimony to Prerna’s leadership skills, in-depth expertise and exemplary contribution to the Indian PR industry. I am delighted to welcome Prerna to take on this prestigious role at WICCI and steer the cause of women leadership to greater heights.”

Sarvesh Tiwari, Founder & Managing Director, said, "Congratulations to Prerna on her appointment as the State President, WICCI’s Haryana Public Relations and Digital Marketing Council. I am sure she will lead the council and its members to meaningful conversations."

Women’s Indian Chamber of Commerce and Industry (WICCI) is a premier National Business Chamber for Women envisioning Global Impact for Women Entrepreneurs, Businesswomen and Professionals from all walks of life. Supported by the massive global and influential women’s networks viz. G100, ALL Ladies League (ALL), Women Economic Forum (WEF) and SHEconomy, with 250,000 members and industry leaders worldwide, WICCI drives fundamental changes in governmental policies, laws, incentives and entrepreneurial ecosystems, with a view to robustly encourage and empower women in business, industry and commerce across all sectors and fields.