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Wiggles launches India’s first 100% alcohol-free sanitizer for pets

India’s first 100% alcohol-free sanitizer for pets
India’s first 100% alcohol-free sanitizer for pets

Considering the growing hygiene and sanitation related concerns by pet owners and more so during the COVOD-19 pandemic, preventive pet care brand Wiggles launches India’s first 100% alcohol free and pet-safe instant sanitizer. Wiggles’ ‘Instant Pet Sanitizer’ is the first of its kind hassle-free solution for pets and pet parents after returning home from walks and outdoor activities. The Instant Pet Sanitizer contains essential oils and is based on a 100% alcohol free unique composition making it the perfect and safest alternative to the repeated need for rinsing and bathing known to cause drying and rashes. The sanitizer is affordable, easy to use, dries instantly and can be used on the pets’ paws and coat on a daily basis and whenever needed offering rinse-free protection on the go.

Recognized for introducing transparency in the pet care ecosystem in India, Wiggles, has launched distinct business verticals while keeping in mind the need of pets and pet parents within a short span of time. The Instant Pet Sanitizer by is a category creator, and is developed by a team of experts keeping in mind the needs of pets and pet owners.

On launching yet another pioneering product for pets, Founder and Chief Executive Officer of, Anushka Iyer, says, “With change being the only constant, innovation is the key, it has become imperative for us at Wiggles to prioritize the needs and demands of our pets and pet parents. Being a pet parent myself and an ardent animal lover, I have personally felt the need for a safe, and affordable product for instant cleansing without having to worry and bother too much. During the lockdown, we have been receiving several such requests as well as queries and concerns from pet owners about the use of alcohol based sanitizers and other regular hand sanitizers for their pets which are otherwise extremely dangerous and can even cause poisoning. Keeping this in mind, and the increasing need to maintain hygiene and sanitation of our pets, we have launched the Instant Pet Sanitizer, an extremely safe and easy to use product for dogs and cats. We have been working relentlessly to come up with a product that is gentle, and reliable and yet does the job. We are extremely happy on launching a milestone product that not only happens to be the first in India but also a first of its kind. We are hopeful that we will further develop on this category and introduce some more products that will ease duties for pet owners.

The Instant Pet Sanitizer is a spray based sanitizer that is irritation free and has a soothing and calming effect on the pet. The Instant Pet Sanitizer is available across India at a nominal price of Rs. 330 for 100 ml. Pet owners can also purchase the product on the website as well as through Amazon, Flipkart, Snapdeal, ShopClues, Pawrulz, Vetco, and other leading e-commerce platforms.


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