Will Onam herald a bumper festive season this year?

The initial muted market sentiments have disappeared as Onam, Kerala’s biggest festival, commences. Just a month back Kerala was reeling under the highest number of daily COVID-19 infections and also faced with rising cases of the Zika virus and there was no clarity on whether markets would be opened up for Onam shopping.

As the COVID-19 situation improves, Kerala is looking for a bumper season this year, which a brought great cheer to brands and marketers. Not just local brands, national brands, too, are keenly eyeing consumer sentiments during Onam, as the festival heralds the start of the festive season in India. Following Onam will be Raksha Bandhan, Ganesha Mahotsav and then on to Dussehra/ Durga Puja, Diwali and later on Christmas.

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Adgully’s premier #TwitterChat #GullyChat will take an indepth look at brand and consumer sentiments this Onam – titled ‘Onam – Bringing the sentiment back to the market’. Whether it will meet the expectations of marketers, where the festival will spur a buying frenzy and lead to a more resurgent festival season ahead. The #TwitterChat discussion will take place on Wednesday, August 18, 2021 between 3 pm and 4 pm.
Joining in the discussions will be some leading marketing and industry experts:

Arha Padman, Head Brand Marketing, Duroflex

Ramsai Panchapakesan, SVP, Media Buying, Zenith

Sudeep Kumar, Cluster Head, Mathrubhumi Group (Print)

Varghese Chandy, Vice President - Advertising and Sales, Malayala Manorama

Xavier Prabhu, Founder & MD, PRHUB + APAC President & Member of Global Board, IPREX

To join in the discussions, follow us on Twitter - @adgully.