Will OPPO’s move to rope in star power resonate with the millennials?

With around 75-80 new smartphones expected to hit the market during the festive season this year, it will be tough for brands to stand out amid the growing clutter. Be it in the retail space or e-commerce space with their festive season sales lined up, smartphone brands will have to fight it out for the consumers’ attention. 

Already, we have been seeing campaigns and marketing initiatives being rolled out by various brands to get a headstart. One such brand is OPPO. OPPO India recently launched the Reno2 series, which also marked its global debut in India. As per a recent report by IDC, OPPO registered a healthy growth of 41 per cent in Q2, 2019. It has also been adjudged as the number one smartphone brand for after sales services in India as per Counterpoint Research. 

Now, OPPO India has brought on board Ranbir Kapoor as the ‘Brand Icon’ for its Reno series. OPPO India also roped in Katrina Kaif and Badshah as the ‘Brand Friends’ for its creatively designed Reno series. With this, the brand seeks to touch hearts of their millennial and Gen Z consumers in India. The association aims to reinforce OPPO’s consistent efforts in not only bringing meaningful innovation, but also taking the right marketing initiatives that will help them in further strengthening their bond with the consumers. 

Ranbir Kapoor, Katrina Kaif, and Badshah will serve as the catalyst of the OPPO Reno series in the Indian market. With OPPO’s omni-channel marketing strategy, the integrated campaign is already live across TV and digital platforms like Facebook, Twitter and YouTube. 

Speaking on the association, Sumit Walia, VP - Product and Marketing, OPPO India, said, “At OPPO, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers. We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that compliments with OPPO’s legacy and brand ethos. Just like OPPO, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of OPPO in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”

Speaking about his decision to partner with OPPO, Ranbir Kapoor said, “I have a philosophy of partnering with brands that I believe in and OPPO’s youthful approach resonates with qualities that are meaningful to me. OPPO inspires the power of creativity through their smartphones, encouraging users to think outside the box – a trait that is the very soul of my craft and helps me evolve and grow as an actor.” 

For Katrina Kaif, OPPO is a brand that strikes a chord with the youth of the country for the cutting-edge smartphones. She added, “Just how OPPO has been pushing boundaries in bringing the latest technology is something that I relate to – I too look for roles and opportunities that enables me to surprise and delight my audience. I believe in associating with brands with whom I share the same synergy. A brand that resonates my style, has unique traits and stands out amongst others.” 

“OPPO’s quest for uniqueness and spirit of exploration is something that I find truly commendable and believe in,” said Badshah. 

Engineered for creativity, the Reno2 is OPPO’s latest iteration to the popular Reno series and is packed with photography-enhancing features ideal to redraw the boundaries of users’ creativity.


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