Windchimes bags the social media mandate for YES BANK!

YES BANK, India 4th largest private sector bank, has appointed one of India’s leading social media agencies, Windchimes Communications, to set up & sustain its presence across different social media platforms. . With this account, the agency broadens its existing portfolio of some leading Indian brands while lending an edge to its financial brand kitty.

 

YES BANK is an outcome of the professional & entrepreneurial commitment of Dr. Rana Kapoor, Founder, Managing Director & CEO. As part of the differentiated strategy, YES BANK has had a strong focus on Development Banking, as is evident from the cutting-edge work that the bank has done in the area of Food & Agribusiness, Infrastructure, Microfinance, and Sustainability which in most cases has been first-of-its kind in India.

 

YES BANK is also a pioneer in the field of banking technology with the adoption of their state-of-the-art equipment for all their banking procedures & services. Taking this forward, YES BANK understands the value of keeping up with the times & is conscious of the thrust social media has had in India in the recent times. With this in view, the bank has forayed into social media with a clear agenda of connecting with their audience on all matters financial & to provide any kind of banking assistance for the new age Indian.

 

Commenting on this development, Anindya Datta, President & CMO, YES BANK Ltd, said, “Technology has always been a thrust area for YES BANK. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration,  web is a must-have in every brand’s media mix. YES BANK understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment and clear objective of showcasing YES BANK as thought leader, a consumer-focused institution. ”

 

Nimesh Shah, Head Maven – Windchimes Communications commenting on the association with YES BANK said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelize communication efforts in the online space for YES BANK, thereby helping the bank to build its brand through the use of social media.”