Windchimes Comm bags Be Beautiful's social media mandate!

BeBeautiful, a platform dedicated to helping every woman look her best, from the Hindustan Unilever (HUL) umbrella; has partnered with Windchimes Communications, to strategise and manage its social media marketing. The Mumbai-headquartered agency, in this role will handle the social media presence for the company and work towards creating the buzz for its website which is the primary offering, apart from building stronger relationships with the audiences via engagement on social media platforms like Facebook, You Tube, Twitter and Pinterest.
 
BeBeautiful is created and supported by 5 renowned names in the beauty industry - Lakmé, Dove, Ponds, Sunsilk and Vaseline. It makes BeBeautiful a one-of-its-kind platform, with services special to each of these prestigious brands. 
 
“Social media sites today, are a very important source of information and interaction, and also play a major role influencing consumer decisions. With the help of Windchimes Communications, we aim to equip women with the latest in beauty and fashion and provide customised beauty solutions via social media platforms. Windchimes having worked with various industries has the right capability and skills, to engage with audiences on social media platforms. We are happy to be associated with them.” said Shalini Raghavan, Marketing Manager- Hindustan Unilever Limited.
 
Windchimes is partnering with the brand to help them reach and engage with its audiences & position them as the go-to beauty expert. Windchimes will also serve as a key moderator for the organization on social media initiatives and will work to build and execute social media strategies that will help the brand to reach out to a much wider audience and increase their subscriber base.
 
On partnering with BeBeautiful, Nimesh Shah, Head Maven – Windchimes Communications, said, “We are extremely proud to be social media partners for Be Beautiful. With the growing need to look perfect 24x7, we are confident that BeBeautiful will be successful in connecting with the Indian audiences on the new media front.”
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