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Winner takes it all!


As the celebrations were on its highest point and hoots and whistles filled the air, Adgully caught up with the leaders to gauge their sentiments on winning and putting a glorious show at the Abby this year 

Media Mantra: 

Nandini Dias, COO, Lodestar Universal Media:

We are extremely happy, we have won nine awards and are among the top two agencies, we are deligthed about it. Some of the categories in which we earned ourself a gold have been some of the most difficult categories and to be able to excel in some of these extremely competitive categories has been excellent. And in some categories where we got silver there have been no golds given out, which is also satisfying but we will look at bettering our work. 

Sam Balsara, Chairman & Managing Director, Madison World:

It is wonderful that we won so many awards for Airtel. I think Airtel Superstar was very innovative and apt for the brand so we had decided to put it out. All said and done Bollywood is still very important for our country and therefore doing a 360 degree campaign on Bollywood and associating that with Airtel on television I thought was a mass innovative idea that we were able to put together rather well.  

Kartik Sharma, General Manager (Mumbai), Maxus:

We are extremely delighted with all the wins. I think there is a lot of hardwork which has gone into it. 33 shortlists and 10 wins, it has been one of the best year for us. It certainly had nothing to do with the number of entries but it was more about the quality of work. What we are really hapy about is that the ideas have not just win us awards but they have also worked towards solving our clients' problems. Clients are also opening up to innovative ideas and willingly back it up.  

Anita Kotwani, General Manager, Mindshare:

I think Mindshare has done an average performance, we have got good amount of silvers but we have not been able to convert too many into gold. I think next time when we repackage our entries we really have to look to highlighting the 'wow' factor that can really convert the silvers into gold.  

Creativity Squared:  

Abhijit Avasthi, National Creative Director, Ogilvy & Mather India:

We are absolutely thrilled as we have come on the top this year too. The good thing is that the big wins have come for the campaigns that was loved across the country. However a whole lot of other work that we did for Limca, MP Tourism, Adidas, Economist etc which was also appreciated by the people has not been able to transform into gold and silver. I would also like to mention that we have some of the best clients, who believe in us and are readily backing our innovative ideas. Agencies now have to look at partnering with the clients and now the onus is on the agencies to make the big ideas see the light of the day  

KV Sridhar, National Creative Director, Leo Burnett India:

We are very happy with the performance. Greed makes you think and we think that a couple of more golds could have made it better. Anyways great show, we are blessed with great talent and good clients, would like to thank Sony Television, HP, Bajaj Electricals,Tashi, Saathi and Sambhavana trust for partnering us. 

Bobby Pawar, Chief Creative Officer, Mudra Group:

It is a great feeling, though we missed out on the Grand Prix we pretty much made it there. The work that got us the glory is from the year gone by, so as the new year starts now, we have to concentrate on doing better work for this year. The good performance is because we some really talented people and I dont mean just creative talent but talent spread out in our entire organisation. We believe in doing great work and making it happen.  

Ravi Deshpande, Chairman & Chief Creative Officer, Contract Advertising:

We are pleased with our performance this year at the Goafest. It was great to see our regular work on brands winning awards. Contract is a powerhouse of talent and has much greater potential in doing well at local and international awards. We hope to improve our performance going forward. 

Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Aisa:

It is a very good feeling for us as we made it into the top four agencies in the Creative Abby and as we stand number two in the Media Abby. We have in all won 4 golds and 4 silvers and a few bronzes, I was also told that our Hippo campaign almost missed the Grand Prix which is very self-assuringly pleasant for us. I think it also feels great to have won in the film category, because making a mark in this category seems important as 65% of advertising is congregated here. What I am very happy about is that all the work that we have won accolades for have been category defining work and that is right from our campaigns for Frooti, Audi, Medimix to Hippo. It is a great feeling and we are very humbled to have to put up a great show at the Abby this year.


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