Winning an Elephant carries weight, says Kyoorius TVC.

Should you take part in Awards at all? If you do, which awards are credible from the marketer’s point of view?

Kyoorius Creative Awards, through an entertaining film created by Famous Innovations and produced by Hungry Films, believes that winning an Elephant at KCA is not just an ego-trip — the award carries weight, as far as clients are concerned.

The 2019 Kyoorius Creative Awards are presented by Viacom18, powered by The Times Of India, and partnered by ABP News, MTV India and Laqshya Media Group.

This year, the KCA campaign is built on the hashtag #ItCarriesWeight.

“It’s a mathematical truth that it is not easy to win an Elephant at KCA. Since the inception of the Award, we've seen less than 5.06 percent of entries go on to be recognised by the jury as award-worthy. As a consequence, winning an Elephant is a great indicator that the work is clutter-breaking and original,” says Rajesh Kejriwal, founder and CEO of Kyoorius.

Each year since the Kyoorius Awards were instituted, ads that have won Elephants have gone on to win at the most coveted awards shows globally, including Cannes, One Show and D&AD.

Entries for the 2019 awards are now open and will be accepted till May 3, 2019. All details about the Awards, and entries can be submitted at https://awards.kyoorius.com

Agency: Famous Innovations

Production Company: Hungry Films

Director: Vipul Indulkar

Producer: Dharam Valia