'WIP' picks 'IBS' as lead brand consultants for its 'INDULGENCE'

‘Work In Progress’ (WIP), a division of HAN Media Pvt. Ltd. today announced the appointment of ‘Integrated Brand Solutions’ (IBS), an EveryMedia Group company as the lead Brand Consultants for its upcoming music property Indulgence. As part of the mandate IBS will be responsible for designing and auctioning the entire sponsorship campaign for the property that will go live at Pune’s latest micro brewery, The Irish Village, on 4 October 2013.

Commenting on the announcement K Harish, Director, HAN Media Pvt. Ltd., said: “At HAN we are focused on creating interesting newer forms of music IP while breaking barriers and completely reaching out to the youth. Indulgence is one such endeavor and hence it was absolutely critical that we get the right brand partners on board. Given the IBS teams experience and brand connect, we felt they were ideal for the job and had no hesitation in signing them on.

A monthly event based property Indulgence has been designed to not just indulge connoisseurs of good music but also to make more refined forms of music such as Jazz inclusive and of immense appeal to the youth. It aims at doing so by providing an ideal platform for expression which will definitely make them shake a leg and groove to the beats. It will feature a fusion of forms such as Jazz, Blues, etc with Indian Classical, rock and the peppier and contemporary forms such R&B, Ska, Funk, Electronica, House, etc. resulting in interesting foot tapping music such as Jump Blues, Jazz fusion (a mix of jazz and rock), Rock and roll, Funk Jazz, Jazz Electronica, House Jazz, amongst others.

Commenting on the appointment, Amardeep Singh, CEO, IBS, said: “Indulgence is an interesting property that showcases Jazz in a youthful form. It is probably one of the few properties we have come across that provides for an ideal platform to brands to reach out to the youth and connoisseurs alike. A unique activation platform for brands, targeting the space. This apart from my love for music drew us towards this interesting and challenging project.”

Indulgence will feature a unique combination of up-and-coming young talent with renowned and experienced producers such as Louis Banks, Joe Alvarez and Lewis.

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising