Wipro Consumr Care launches surface sanitizer with new campaign
Hygiene is a crucial concern that is on top of mind of every individual. We all know the importance of sanitizing our hands, however, it is now equally crucial to ensure that our surroundings and the surfaces we are in constant connect with are also sanitized to keep ourselves fully protected and disease-free. Understanding this growing demand, Wipro Consumer Care and Lighting launched Wipro Maxkleen Disinfectant Surface Sanitizer, that ensures 99.9% protection against germs (bacteria, fungi) and protection against various types of viruses.
In this time of fear and uncertainty, Maxkleen chose to uniquely communicate the proposition through a relatable slice of life narrated in their TVC, highlighting the everyday challenges a mother faces to ensure complete hygiene for her kids. The TVC realistically captures that kids will be kids who are always up to some mischief and will touch surfaces with their bare hands, but the mother is relieved as she is equipped with Maxkleen Disinfectant Surface Sanitizer facilitating total protection.
Available in a spray format this product is ideal for a wide range of surfaces - tables, chairs, fridge, kitchen slabs, doorknobs, etc. The product is now available in 2 sizes – 500ml @ Rs 150 for regular usage at homes and offices, and 125ml @ Rs 79 for on-the-go usage.
Wipro Consumer Care has also launched Maxkleen Floor Cleaner with 99.9 % Germ Protection properties.