Wishbox Studio bags PR mandate for Responsible Whatr

Wishbox Studio feels proud to partner with 'Responsible Whatr', a natural spring water beverage in recyclable aluminum cans launching on the occasion of 'World Environment Day'

The homegrown brand Responsible Whatr is India's first natural mineral water beverage offered in a sustainable and endlessly recyclable aluminium cans. With a vision for a sustainable future and with an agenda to reduce single-use plastic pollution, Ankur Chawla and Bhrigu Seth founded Responsibl e Whatr during the tough Covid-19 times.

With this PR partnership, the communication agency would like to encourage all to switch to sustainable practice to encourage responsible living and inspire the world with their first of the initiative for the brand called #BeRealNotPlastic

Responsible Whatr offers the best possible alternative currently available against the single-use plastic bottles used to package drinking water and other beverages. With a state of the art plant and water source in Solan in Himachal Pradesh in the Himalayas, the quality of the product is unmatched and smooth. Unlike other brands where water is pumped from the ground, they source it from an untouchable virgin and completely natural source in the most natural manner straight from the Himalayas thus offering naturally balanced essential minerals and ph of ~ 7.4.

In the words of Pawan Hora, Director, Wishbox Studio, “We are extremely excited to be associated with a homegrown brand that truly supports the responsible way of living and is passionate to offer eco-friendly solutions to fight against the pollution caused by plastic that has led to environmental hazards. We look forward to adding more of such socially driven brands to our portfolio in future.” 

Ankur Chawla, a seasoned hospitality professional and an awarded sommelier, now Co-Founder and Director of the new-age brand Responsible Whatr said, “Having experienced the problem first hand and not able to find the solution was the basis of taking the bold step and taking the risk of quitting a corporate job to become an entrepreneur. Having this noble idea of replacing plastic for sustainable living is one thing but making sure it gets its due and reaches the right audience is where I see Pawan and his team taking the lead. I am glad to have Wishbox on board seeing their remarkable work in the past and hence trust them to exceed my expectations.”    


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