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With 20 metals, India secures second position at 2018 APAC Effie Awards


Winners of the 2018 APAC Effie Awards were announced at the Gala held at the Four Seasons Hotel, Singapore. The jury awarded a total of 93 awards – 22 Golds, 33 Silvers and 38 Bronzes. Australia retained its No. 1 position with 31 metals, followed by India with 20 and China with 9. 

Among Indian agencies, Ogilvy Mumbai, The Womb and Medulla Communications have secured Gold each. 

This year’s awards gala was attended by some 190 marketing professionals from across the region. 

The University of Melbourne and McCann Melbourne walked away with the highly coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year, respectively. 

This year saw greater participation from a number of independent agencies with agencies like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives and The Womb winning metals. 

McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide, who were placed second and third, respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists. 

“Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognised as awardees and finalists,” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”

All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.

View the list of winners here. 

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