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Wodka Gorbatschow creates the platform for short film makers

Now all short filmmakers have a chance to let their creative juices flow, make their mark as filmmakers and share their vision with a nationwide audience. Wodka Gorbatschow the premium vodka brand promoted by Allied Blenders and Distillers, has announced the launch of "Gorbatschow Pure Shots ' A short film contest" in association with 1takemedia.com. Pure Shots is a contest where film students and amateur film makers stand a chance to win a once in a lifetime opportunity to be a part of the prestigious Cannes Film Festival!

Based on the brand's ad campaign "Whoever You Are, Be Pure,' Gorbatschow Pure Shots will open doors for first time directors to showcase their creativity to a large audience. The Contest opens on 1st December for entries. Participants can send in their interpretations of purity through their videos which will then be judged by a panel of celebrity judges comprising of veterans from the industry including Shyam Benegal, Mahesh Bhatt, Sudhir Mishra, Prahlad Kakkar, Nagesh Kukunoor and Gul Panang.

The winner of the Gorbatschow Pure Shots contest will win a chance to attend the celebrated Cannes Film Festival 2011, while the consolation prizes include winning a professional Camera. That's not all! There is a special jury award where the winner will get a chance to work with Mr. Mahesh Bhatt on a short film. 12 deserving contestants will also stand a chance to win consolation cash prizes.

Says Deepak Roy, Executive Vice Chairman & CEO, Allied Blenders and Distillers "We have recently repositioned Gorbatschow and have taken on the platform of "Purity' by giving it a meaning that is deep, insightful and powerful. The new positioning of Wodka Gorbatschow is embedded in a very strong consumer insight. All of us play many roles in life - some roles we play out of compulsion, some because we like them and some to please the society. As a brand Wodka Gorbatschow tells its audience, that whatever role you play in life, play it with honesty, integrity and purity. This message is rightfully captured in the tagline "Whoever you are, BE PURE and has been well executed in our brand campaign. The Gorbatschow Pure Shots initiative, fits perfectly with our positioning as it gives budding film makers an opportunity to show case their talent and share their perspective of "Purity' in a manner that best reflects our brand values of being bold, edgy, thought provoking, inspiring and above all "Being Pure!"

Veteran director Mahesh Bhatt said "Wodka Gorbatschow Pure Shots is a unique platform for amateur movie makers to express themselves. It is the need of the hour to explore such creative expressions.

Our industry needs young talent that can speak their minds. I'm honored to be on the panel of judges and I'll be glad to take the winner under my wings and teach him a thing or two about films." He further adds "Pluralism and diversity in views is what life is all about, hence it is important to bring an alternate voice to the centre stage. I am looking for alternate content that reflects this."

Nagesh Kukunoor adds "Anyone who has been in the industry long enough would know that originality and creativity is something that defines a movie maker. It is exciting to lend my support to a venture that encourages the culmination of a thought. Kudos to Gorbatschow and 1takemedia for providing this opportunity to film makers."

Says Sudhir Mishra, "I believe that we should encourage new comers to explore the world of film making. Whether conventional or independent, cinema today needs a fresh perspective. It feels wonderful to be on the panel of judges and be a part of a movement that will surely boost the quality of independent cinema"

Adding on Prahlad Kakkar said "I believe if short film making gets a platform, India will witness a metamorphosis of cinema. By promoting short filmmaking as a fulltime profession ample number of job opportunities can be created in all stages of filmmaking that is pre-production, production & post production. However there has been no one to take the initiative for promoting and providing a platform for filmmakers. It is great that a brand like Wodka Gorbatschow which is well loved and admired is giving an opportunity to young talent to bring forth their vision."

Further Gul Panang adds, "I believe in the Wodka Gorbatschow vision of purity and through the Pure Shots campaign I hope to not only encourage new talented film makers but also believe this will be a great opportunity for them to show case their creativity."

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