Wolfzhowl welcomes its newest Partners Prerna Dubey Gupta and Renuka Asnani

Nearly a decade ago, Kalyan Ram Challapalli started Wolfzhowl, a consumer behaviour change lab crafting efficacious brand solutions. It was conceptualized with the purpose of forming a more meaningful and mutually profitable relationship between brands and their people. Wolfzhowl has helped numerous brands so far to meet their objectives and it was possible with the help of its stellar employees Prerna Dubey Gupta and Renuka Asnani who are now promoted as Partners of the company.

Integration is a much-touted word nowadays, as in a media fragmented world brands are finding the need to be marketing task and platform-specific, yet needing to orchestrate the brand. But Integration cannot be done in silos or as client pleasing Lip – Service.

That’s why they decide to birth it and Prerna has been instrumental to it at WolfVerse.

From Brand Purpose crafting to Performance marketing, the world needs multi-dexterous strategists. That’s very difficult to find, but they found that in Prerna Dubey Gupta. For years she has been cracking purpose for brands, decoding data and creating data-led personas to even writing hyperlocal engagement briefs. Prerna has not just been an excellent strategy lead but she brought on board a drive and discipline towards the clients and Wolfzhowl’s business. 

While announcing Prerna as the new partner, Kalyan Challapalli said “As an entrepreneur who started WolfzHowl for the passion of the business, I was well reminded by her that we are also a “business”. Strongly instigated by her we have launched WolfSIGHT the culture and consumer intelligence firm and Wolf Effect the digital-first engagement firm and already seeing organic success.WolfzHowl has been for its first decade an alone journey and I started realising that I needed partners to grow this, so when I got hold of a young 30+ Prerna, I did one of the best strategies of my life. Gave her equity, made her partner and locked her in for good.

So am delighted and proud to celebrate Prerna as Co-Founder & Partner of all 3 firms of the WolfVerse and am assured that she is going to head and lead this firm borne out of passion and a bit of eccentric idealism to its next level of growth.”

In a people business, P&L is People & Love. Culture is commerce. Wolves are the Wow factor. Exactly the reason why the head of commerce Renuka is not that, she is the head of culture primarily.

Having seen new age organizations built, they are clear that Commerce and craft are intricately and invariably linked to culture. Culture is the future that runs an organisation and tempers commerce positively and instigates great craft. As Wolfzhowl heads into our 2nd decade and they have “happy profit growth plans” culture has been their first focus. The main idol so to speak of the temple of behaviour change firm #WolfVerse they are building.

She is involved in the craft from the inside, participates in research, and leads the category and economic analysis with her perspective. She understands people and is the first go-to person for everyone. Hence the craft and commerce are not looked at her from the outside and only from an economic perspective but from their own behavioural perspective. 

“Renuka Asnani is essential and has the massive responsibility of coming in as a partner & lead culture & commerce. 50+ wonderfully wisdom-haired, mother of two, ex-fashion entrepreneur, a fantastic mix of the home maker’s common sense and wisdom and the revenue planning that an organised firm need is exactly why we need her to be a partner and take us to the next phase of growth. She has managed money and our motley crew from one small start-up firm to a set of 3 firms now and done so much more. Am proud and grateful to have Renuka Asnani as a partner WolfVerse and head of culture & commerce across all 3 firms.” says Kalyan Challapalli as he talks about his new partner Renuka Asnani