Wonder Cement’s new commercial - "Shuruaat Karo, Pakki Baat Karo"

The 2017 commercial of Wonder Cement Ltd., to be run on Television Channels nationally and supported by digital and outdoor media will be unveiled on 20^th May 2017. It has been conceptualized and made on the theme of "Shuruaat Karo ( Make a beginning)" in order to make a difference. Wonder cement has had conversations with it consumers – this film builds on that thought and engages the consumer in a fresh conversation.  

The commercial opens with a teacher in a remote village, mobilizing students to participate in the mission of building the village school. The school has to be constructed to attract and encourage them to study. The teacher single-handedly takes it upon himself to do his bit for construction of the school. He goes about organizing resources and materials including the most important – 'Cement' -  for this purpose. In the end, the school comes alive with the involvement of many joining the teacher in the mission.

The new campaign of Wonder Cement Ltd. is the celebration of happiness through a strong message for providing education, in the powerful setting of Student-Teacher Bond.

 Mr. Tarun Singh Chauhan, management Consultant Wonder Cement who is instrumental in strategizing the campaign has commented, "The Concept of  Shuruaat Karo build from a brand based of a “ek perfect shuruvat”, Pakki Baat Karo conveys a powerful message for the need of a proper beginning in life. If the start is good the rest to follow will also be in order. We have used education as a metaphor to narrate this story. School facilitates education for our future generation and integrates the key brand messages of strength, trust, and durability of the Wonder Cement in the commercial, as the fundamental input of Cement plays an important role to have perfect start"