Wonderful move by LPU Online to salute women power
On this International Women’s Day, LPU Online – the global online university, grabbed eyeballs in a one-of-its-kind showcase. Herein they changed the brand’s display picture across social media platforms, with 5 inspiring Indian females who broke the barriers of a patriarchal society to make it big for the first time in their respective domains.
The digital activation featured Indira Gandhi (First & only female Prime Minister of India), Kiran Bedi (First women officer in the Indian Police Service), Sarla Thukral (First Indian women to fly an aircraft & earn an aviation pilot license at the age of 21), Tessy Thomas (The first woman scientist to head a missile project in India) and Kalpana Chawla (First woman of Indian origin to go to space). While LPU Online’s social media platforms shined with their pictures as its display pictures, the activation concluded in glory with a short-format digital film to salute the ‘First’ Women of India.
The activation was conceptualized by Hashtag Orange, the incumbent advertising agency for the brand.
Enthralled by the idea and its seamless execution, Ginni Nijhawan, Senior Director, LPU Online told us - “We wanted to remind people about these Indian women didn’t just achieve their goals, but covered a journey full of barriers and stereotypes, to become the firsts in male dominated trades. We intend to inspire every woman to just believe in her dreams and make it big.”
Adding further, Mukesh Vij, Founder, Hashtag Orange, said – “Through this activation idea, we eye at positioning LPU Online as a new-age learning platform that celebrates Women’s Day through an innovative digital idea. And that’s exactly what we capture by changing its display pictures across all the social media platforms.
One of India’s largest private and top-ranked universities, LPU Online offers the same degree, now online. With new-age learning programmes, the brand aims at transforming the lives of several students around the world.