Wondrlab's Stellar World School brand campaign focuses on life literacy
Wondrlab has helped craft a creative campaign that perfectly showcases the core philosophy of Stellar World School. The campaign flawlessly encompasses the well-rounded, learner-centric, and transformational education that Stellar takes towards preparing students for life through four ad films. The proposed IB school is all set to launch 3 campuses in Bandra(w), Andheri(w) and Goregaon(w) in Mumbai.
Expounding on the philosophy of Stellar World School’s belief that it is important to prepare students for a well-rounded life beyond academics as they face the world, Wondrlab has launched a thought-provoking four-film brand campaign that aligns perfectly with it. The brand films will have students of the proposed IB school surprising everyone with their knowledge of ‘Life Literacies’. The advertisements go on to reveal how ‘Life Literacy’ skills at school empower students to become curious, resilient and global citizens. The prowess arms them to adapt and unearth the opportunities that lay for them in this ever-evolving world.
Wondrlab's Co-founder Amit Akali said: “We are always look for chances that break the set protocol and bring in change that upgrades the lives of people, and Stellar World School is such a brand. Creating the philosophy of ‘Life Literacy’ changes the dynamics of education and prepares kids to tackle real life situations. These ad films are encouraging, driving the message home while also establishing the impact of ‘Life Literacy’ skills in the lives of children.”
Stellar World School's Chairman Jesus Lall: “We at Stellar World School believe that learning should go beyond academics. After 15 years of schooling, students shouldn’t just be textbook literate. They should also be literate in world matters such as environment, about empathy and compassion, and in everyday skills such as accounts, taxes, law, arts, and nutritional wisdom. This philosophy was brought to life beautifully with our campaign in association with Wondrlab. The four-film campaign shows how ‘Life Literate’ learners are ready for the future, and we are delighted with the results. We look forward to more such thought-provoking and creative campaigns with Wondrlab.”