World Toilet Day - Brands raising their concern of sanitation facilities in India

Good health, clean water, and sanitation services continue to be a priority for India. The health concerns and well-being are closely linked to that of adequate water supply and functional sanitation systems. Lack of sanitation facilities contributes to about 10% of the global disease, causing diarrheal diseases. In India, one of the major sanitary concerns has been open defecation, which is the root cause of multiple health hazards. 

While the nationwide campaign of #ModiSarkar, Swacch Bharat Abhiyan aims at aims to spread awareness of basic sanitary habits, let’s talk about the companies which have raised their concerns on Sanitation facilities in India. 

Pee Safe

Hygiene and wellness brand, Pee Safe, has announced an awareness campaign #cleanisnotsanitized, on World Toilet Day. Through the integrated digital campaign, the brand aims to educate people on the importance of sanitization and how they tend to overlook it. The brand is reaching out to over 200 influencers who will post their personal public washroom experience on various social media handles.


To address the voice of Indian Mothers, Momspresso, India’s largest user-generated content platform for women had conducted a Pan India survey among 1300+ mothers, earlier this year, encapsulating the expectations of Indian moms from the General Election of 2019. Titled Moms Manifesto, the survey aimed to amplify the voice of Indian mothers and highlighted their major concerns. One of the major concerns of both Metro and Non-Metro Moms came out to be sanitation facilities in the country which includes everything from infrastructure to maintenance.

Roca and We Are Water Foundation

Roca and We Are Water Foundation India released a powerful film #CleanYourHeart last year, bringing one of the most prominent the issue faced by millions of domestic helps every day, i.e. ‘Access to Toilet’. The short digital film addresses the stigma that many domestic helps in India continue to face i.e. the lack of access to household toilets in households/families they work for. Even the most progressive Indian households are hypocritical when it comes to the domestic helps using their toilets creating an environment of inequality & unjust in the household.


India’s largest podcasting and audio-on-demand the platform, Hubhopper has come up with a podcast called “#LooTalks” which is aimed at addressing the issues and concerns of the urban women. The special episode “03 - #LooTalksOnHealth - The Menstrual Cup”, sheds light upon the stigma associated with menstrual cups and tampons, and talks about how sanitary waste can be prevented by switching to healthy menstrual care alternatives. A Hubhopper Original, the podcast highlights the concerns like insecurities, irritations with the norms, rage about the way women are treated. Hubhopper has created this podcast in association with Brands4Purpose, Volunteer4India and One Impression.


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