Worldwide Media announces the launch of BBC Good Food

Worldwide Media has announced the launch of BBC Good Food as a monthly magazine. Priced at Rs. 100/- , it will be available in newsstands across the country from October 21st, 2011. The magazine is aimed at everyday chefs, recreational chefs, urbane, well-travelled food enthusiasts, and restaurant junkies.

BBC Good Food India offers a unique mix of recipes, restaurant reviews, and travel features with a sole focus on food. The recipes featured in the magazine (each one is triple-tested in our kitchen so the reader gets it right the very first time he or she makes it) are calibrated to appeal to both beginners taking baby steps in the kitchen as well as prolific home cooks looking for a challenge. In addition, the magazine will feature lessons and tips from established names in the industry to help readers hone their kitchen skills. With a distinct editorial voice and high production quality, BBC Good Food is all set to redefine food in the Indian imagination.

Commenting on the launch, Tarun Rai CEO Worldwide Media said "With the launch of BBC Good Food we are walking into uncharted territory. Good Food is the first international food magazine to be launched in India. We have been watching the recent trends of the food sector in India ' be it the growth of packaged foods, gourmet food retail chains or the number of new restaurants offering cuisines from around the world. We have also conducted our own research and we believe India is ready for a specialist food magazine. We will be the pioneers in this fast growing space and will have the first mover advantage".

Debolin Sen Brand Publisher Good Food Magazine India elaborates "India has always been a gastronome's delight. Today FOOD is the most exciting story unfolding in the country. It accounts for the largest share of consumer spending. India's hungry and she wants more. She's experimenting with new tastes both within the kitchen and while eating out too. It's a fantastic time to launch a specialist magazine like BBC GoodFood. India couldn't have asked for anything better. "

With so much happening around food in the country, BBC Good Food Magazine India is perfectly placed to offer everything the Indian food lover will desire, when their thoughts turn to gastronomic delights and adventures.

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