WOW Design wins India’s Best Packaging Design Studio for the year 2016

WOW Design, a Strategic Brand Design Firm has won India’s Best Packaging Design Studio for the year 2016. There were a total of 10 categories. The India’s Best Design Studios Award celebrates the greatest achievements, innovations across the Design industry. The winners were announced at the event which took place in Conrad hotel, Pune on the 2nd of September. The awards were distributed in the following categories:

1)      Graphic design studio

2)      Brand design studio

3)      Industrial design studio

4)      Digital design studio

5)      In-house design studio

6)      Furniture design studio

7)      Spatial design studio

8)      Architecture design studio

9)      Young design studio

10)  Packaging design studio won by WOW Design

WOW Design has won ‘India’s Best Packaging Design Studio by submitting a list of their best case studies namely – HyperCity Everyday Brand Revamp, Hansaplast Junior brand launch, Bingo Yumitos Brand Launch, Park Avenue Deodorants, Amul Parlour Design. The judging criteria was based on the following points- whether the design leave an indelible impression at every touch- point, does it connect with audience, has the designer successfully leveraged the central power of design in a refined manner, does the design fit the purpose and does the entry meet all the evaluation criteria, etc

Well known design leaders such as  Subrata Bhowmick, one of India’s most lauded designers, with over 55 prestigious national and international awards in Graphics, Advertising, Photography and Book Design and also in Fashion Design (Ahmedabad India); Frank Zierenberg, Project Director, iF Design Award(Hannover, Germany); Harshad Parashar, an alumnus of the prestigious Northumbria School of Design and has been consulting C-suite clients in leveraging design for business growth(Atlanta, United States) were present at the occasion. They shared their knowledge and insights on running their studios, and discuss issues like finances, marketing, HR, inspirations, and benchmarking.

Sudhir Sharma, the CEO and Editor in Chief and Shriya Nagi, the Former Director Content & Design at POOL have initiated and created this platform for veteran and talented designers to showcase their work.

Deepti Kshirsagar, Partner and Executive Director, WOW Design quotes, “I am glad the Design is being looked at as a driving force rather than just a department and gaining platform like POOL to collaborate and grow. Moreover Packaging Design being recognised as a specialised stream is a sure sign of the Design industry evolving to a next level and we winning in the Best Packaging Design studio  award only restores our belief in the outstanding work that we are doing and inspires us to do more”.

Saswata Das, Partner and Executive Director, WOW Design quotes, “We are delighted to have received this award. This wouldn’t have been possible without the strong team that we have built and the level of teamwork, passion and dedication shown towards the concerned goal. And these awards reiterate the same! IBDS 2016 adds another feather to our cap. It was great interacting with fellow entrepreneurs, acamedicians and dignitaries from the Design industry. We look forward to more collaborative efforts within this fraternity”.

Jury at the awards

India’s Best Design Studio Awards had invited renowned design experts from around the world to participate in the IBDS Awards evaluation process. The jury members included leading design experts in the fields of visual communication, industrial design, film-making, animation, craft, textile, design innovations and social impact design. Frank Zierenberg-Hannover, Germany; Sudhir Sharma-Pune, Shriya Nagi, Brenda Sanderson-Canada (IXDA’s Executive Director) were some of the jury members.

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