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WOW Life Science celebrates the spirit of ever ‘Active’ Fathers through new campaign

Leading D2C beauty and wellness brand WOW Life Science in their latest campaign celebrates the role of an active father through a series of heartwarming stories. Raising a kid is not a child’s play. It doesn’t just require a father’s support and presence, they in fact have to play an active part of it. 

It is very easy for not just a father, but for anybody to succumb to the pressure of professional life and losing track of their health. As a health supplement brand, WOW Life Science shows the silver lining with three beautiful stories that capture the importance of an active father. The films conceptualized by the in-house team, utilizes "Abhi aya" as a consistent strap line to symbolize the readiness of fathers to meet their child's expectations, any time of the day. For fathers who’ve experienced this part of life’s journey, these stories serve as a sweet reminder of their role, and for dads of future generations, it serves as a gentle nudge. These slice-of-life stories make you smile and remind us of what it may take to spend childhood with your kids. 

 “Being a father myself, I know what it takes to live up to your child’s energy. To be able to enjoy their childhood with them, you need to make sure that your health stays in check. We wanted to use the opportunity of Father’s Day to not just celebrate active fathers but to inspire the now-coming generation to take care of their health, be active and hence play an active role in their child’s upbringing. In the future, it would be beautiful to see if we are able to inspire a few fathers to take care of their health better and be the active father their children always needed. That to me would be the real success of this humble campaign. ” shares Mrunmay Mehta - Chief Operating Officer, WOW Skin Science.

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