WOW Skin Science joins the ONDC network as an early adopter

TWOW Skin Science, India’s leading D2C skin and personal care brand, has onboarded ONDC (Open Network for Digital Commerce), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, with Shopalyst being the enabler between the two. The ONDC network is currently live in 85 cities across the country, presenting an appropriate platform for WOW Skin Science to showcase its product portfolio to a wider range of buyers and increase brand engagement.

Since its inception, WOW Skin Science has been a pioneer in the industry with technological advancements to make the brand more accessible to the people. WOW Skin Science will be open to buyers from all ONDC seller apps, thus expanding the horizon of the brand’s presence.

With the help of Shopalyst’s plugin for Shopify-powered stores, WOW products will be made instantly discoverable on the ONDC network. With this integration, WOW will feature its catalogue on all apps that a consumer is shopping from across a network that is rapidly developing, while seamlessly facilitating transactions.

Manish Chowdhary, Co-Founder at WOW Skin Science, said, “At WOW, we have been diligently expanding ourselves, be it with new product launches, new channels, or new verticals. For a brand that has been on an expansion path, it is imperative to be innovative and in-tune with the recent disruptions. With the launch of WOW on ONDC, we will have another avenue to expand WOW’s customer base and widen our reach across the nation.”

T Koshy, Managing Director, and Chief Executive Officer, ONDC, said, “The ONDC universe is constantly evolving and adding new categories on the network, allowing users to avail a wide range of products. The addition of WOW Skin Science in the Beauty and Personal Care category on the ONDC network will provide users with a unique variety of personal care and wellness products which can be purchased across buyer applications such as Paytm, Spice Money, Craftsvilla, Mystore and IDFC First Bank.”

Girish Ramachandra, Co-Founder at Shopalyst said, “Our mission at Shopalyst is to make digital commerce easy and ubiquitous, so ONDC is a natural fit for us to help realise this at a population scale. As a technology enabler in the ONDC mission, we are helping pioneering brands like WOW Skin Sciences join the network easily and benefit from this new model of e-commerce in India.”

While buyers and sellers today are used to a platform-centric model for e-commerce that requires their presence on the same platform to transact, ONDC facilitates a network-centric model that allows buyers and sellers to interact irrespective of the platform or application they use. More than 250 million buyers will be able to purchase goods and services on the ONDC network in the next five years according to a recently published report by Publicis Groupe India and Digital India Foundation.