WOW Skin Science launches Face Wash in a first ever paper tube packaging

Personal Care Brand WOW Skin Science has launched its bestselling Vitamin C Face Wash in its first ever paper tube packaging. It is a first of its kind initiative in India through which the brand aims at reducing the use of plastic at source. This initiative titled #EkChotiSiShuruwaat, falls under the umbrella of #WOWGreenHands, through which WOW Skin Science takes a step towards adopting a sustainable approach for responsible packaging. Through this, it aims to pave the way for a greener future and a plastic-positive society by creating lesser carbon footprints. The paper that is being used in the packaging is Forest Stewardship Council Certified and has a high burst strength and low COBB value, which translates to being strong and stable even in humid conditions. With 45% reduced plastic usage at source, this is WOW Skin Science’s small beginning for a greener tomorrow.

To capture the essence of caring for mother nature, reaffirming sustainability, and conscious business practices, WOW Skin Science has come up with a brand film that proclaims, “Chhoti si shuruaat bade kaam kar jaati hai. Ek chhote se idea se, hum kal ko behtar bana sakte hain.Yeh hai hamari chhoti si shuruwaat.”