WOW Skin Science Launches Their “BUYWOW India” Mobile App
WOW Skin Science, a popular skin care and wellness brand owned by the FMCG company, Fit & Glow Healthcare Pvt Ltd, has just launched their very own mobile application to serve their consumers. The app will sell all collections available on their online store (buywow.com). The brand retails on all major e-commerce platforms like Amazon, Flipkart, Nykaa and more. It is also available offline at Departmental Stores, A+ Stores, Drug Stores and Chemists across the country.
The launch of the app comes with the mission to increase quality of servicing and also to holistically to optimise the user experiences. The brands’ foundation was built on their unique digital omnichannel strategy and this launch is yet another rung on the ladder for WOW to climb. The app will be available across both android and ios platforms.
WOW Skin Science is completely natural and eco-friendly, from their packaging to their product contents. The brand fits into the category of what one calls ‘’Essential Luxury” as they serve high quality products at absolutely affordable price points.
CEO & Co-Founder of WOW Skin Science, Manish Chowdhary commented on the launch saying, ““The idea to launch the app had been in the pipeline and we were working on the plan to action, but the unfortunate COVID-19 pandemic made us realise that our consumers need us right now. This realisation led us to fast track the app launch. We aim to reach out to a lot more people via this added touchpoint and service them faster and better across a larger number of pincodes. In addition to the app, we also speedened the launch of our collection of hand sanitizers and handwashes to meet the high volumes of demand for the same”