WOW Skin Science raising primary capital from Singapore's GIC

Leading D2C beauty and wellness brand WOW Skin Science (“WOW”, Body Cupid Pvt Ltd) is raising primary growth capital from Singapore’s sovereign wealth fund GIC (“GIC”). WOW had earlier raised INR 375 crores from ChrysCapital in April 2021. 

Established in 2014, WOW Skin Science was born out of passion and vision to be pure and natural, backed by research and science, inspired by the beauty and wellness traditions from both East and the West. The brand is a pioneer in launching innovative and toxin-free products across natural ingredients such as Onion Seed Oil, Vitamin C, Apple Cider Vinegar, Ubtan and Omega 3 amongst others. WOW Skin Science is also taking innovative steps in sustainable packaging by reducing plastic usage and spreading awareness in the society through its green-hands initiative of shipping 1 crore seeds and making customers partners in their sustainability mission. 

WOW Skin Science intends to invest in brand building and talent resourcing across key functions and accelerate the innovation pipeline with a mix of organic launches and strategic inorganic investments with a vision to grow into a House of Loved Brands. As it executes this strategy, WOW will continue to focus on its core values of innovation and sustainability. Notably, WOW Skin Science is the only Indian D2C brand that is available across 2500+ Walmart stores in the US and has featured in the bestsellers list on Amazon.com USA.

Commenting on this development, Manish Chowdhary (Co-Founder, WOW Skin Science) said, “We at WOW are thrilled to welcome GIC in our journey towards becoming a House of Loved Brands. This investment will enable us to drive sustainable yet disruptive growth and to strengthen our organization with top notch talent. We are also grateful for the continued partnership with ChrysCapital who have been instrumental in our growth journey. We look forward to creating a future ready organization along with our investors.

Ashish Agrawal, Managing Director, ChrysCapital said: “ChrysCapital is delighted to welcome GIC onboard the growth journey of WOW Skin Science as it scales multi fold to a formidable house of brands in beauty and personal care. We continue to be extremely confident of the strong brand resonance among the millennials and the outstanding team at the helm to make WOW one of the most loved D2C brands globally.”