WOW Weekends @ Sony MIX
Your musical weekend, now even better
Weekend is the sweetest note on the symphony of the weekly grind. To make it sound even better, Sony MIX presents WOW Weekends - a bouquet of amazing music, fresh programmes and exciting shows. Your two most important days for entertainment now have one obvious destination – Sony MIX.
From its inception, Sony MIX has been the preferred destination for the finest songs from across eras. With an objective to boost the channel’s music entertainment quotient, we are adding a slew of initiatives to our weekend line-up: ‘Aparshakti Khurana’ brings back the VJ in a fun but not funny avatar through various vignettes spanning reviews, vox pops and more; ‘Baaton Baaton Mein’ promises an enchanting part-anecdote, part-opinion walk down the memory lanes as yesteryear stars open up to a very knowledgeable host Anmol and ‘Jam Room (Season 2)’ returns with present generation voices revisiting old melodies.
Starting 25th July, get set and tune into Sony MIX every Saturday & Sunday for a weekend bonanza. Speaking about his pivotal role in this new initiative by Sony MIX, VJ Aparshakti said “WOW Weekends is a promise of the most exciting weekend destination on Indian television for the best of music entertainment. I’m happy to wear a lot of hats to ensure our viewers asking for more get the most”.
Mr. Neeraj Vyas, Sr. EVP & Business Head, Sony MAX, Sony MAX 2 and Sony MIX said, “Weekend is a time when everyone rewinds and recharges. We as a premier music channel understand that and wanted to bring our audience, an assortment of melody and entertainment, to make their weekend go WOW. Based on consumer feedback and detailed analysis, we are adding this industry first as a new rhythm to their weekends.”