WowKidz goes regional with 10 Indian languages
Cosmos Maya, India’s largest animation production company is redefining the way Indian audience is consuming animated content. The company’s bouquet of 28 YouTube channels under umbrella brand WowKidz now has its content available in all major languages, namely Tamil, Telugu, Kannada, Bengali, Gujarati, Punjabi, Urdu, Marathi, Bhojpuri and Haryanvi, along with Hindi and English.
Though the foray has been recent, videos on Gujarati and Bengali channels have more than a million hits in less than 2 weeks. Children have been deprived of content in their mother tongue for long and WowKidz has been able to bridge that gap. The move gives the diaspora audience, which constitutes a large percentage of WowKidz’s 21 million subscribers, an opportunity to ‘Go Back to the Roots’.
Kids in India, over the years have been watching foreign shows. The country’s mobile and data revolutions have given the masses a great opportunity. YouTube in particular, has been a big winner in this regard. Building on this, Cosmos Maya is changing the landscape of Indian animation industry by providing homegrown animation content to the Indian viewers and is also gaining traction internationally.