WPP consolidates its health offering under VMLY&R, Ogilvy and Wunderman
WPP is integrating its US based health units to strengthen its health offering to marry “deep health expertise with creative technology and data firepower”. The newly created entity that has absorbed the Sudler network under the name VMLY&R Health, Ogilvy Health and Wunderman Health. The health offering at Grey and J. Walter Thompson will continue as before.
Mark Read, CEO, WPP said “Health is an important and expanding sector for WPP. Our new healthcare offering is another step in our evolution as we create a simpler WPP that integrates the full power of our company for clients.”