WPP does away with Global CCO role after John O'Keeffe's departure

John O’Keeffe has stepped down as Global Chief Creative Officer at WPP after a stint of 12 years.

The announcement was shared in an internal memo sent to WPP leaders, where CEO Mark Read stated that he would do away with the role of CCO at the holding company and responsibility for all creative standards would be held by the agencies themselves going forward.

WPP’s creative agencies include Wunderman Thompson, Ogilvy, Grey and VMLY&R.

O’Keeffe started his career in Saatchi and Saatchi in 1984 and moved to BBH in 1990. He went to produce award winning work for clients such as Audi, One2One and Levi’s and was elevated to Executive Creative Director of the agency in 2000. O’Keeffe joined WPP in 2008.