WPP elevates Rose Herceg as Head Australian and New Zealand operations

Rose Herceg has been elevated to head of WPP's Australian and New Zealand operations.

Herceg was formerly the chief strategy officer of WPP AUNZ, and in her new job, she will be responsible for WPP's business in AMNZ, as well as supporting agency chief executives, promoting WPP's strengths, and bringing people and resources together on behalf of clients.

She was the creator of Pophouse before joining WPP, which she sold to STW Group and went on to become a strategic consultant. She became Chief Strategy Officer of WPP AUNZ after WPP incorporated STW Group into its stable.

Tim Matheson will head WPP's technology strategy in ANZ as chief technology officer, while Chris Rollinson, previously its chief financial officer at WPP AUNZ, will become the chief operational officer.