WPP has agreed to acquire minority stake in FlowNetwork in Sweden
WPP announces that it has agreed to acquire a minority stake in FlowNetwork. FlowNetwork is a new, Swedish, over-the-top television service, delivering its programmes via the internet, which supplies Sweden’s regional newspapers with technology and content. Newspapers served by FlowNetwork include Norrköpings tidningar, Folkbladet, Motala Vadstena Tidning, Norrländska Socialdemokraten, Östgöta Correspondenten, Norrbottens-Kuriren, Västervik-Tidningen, Hela Gotland and UNT. FlowNetwork is co-producer of the new Swedish drama series "Gåsmamman".
This investment continues WPP's strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities including digital media. WPP's digital revenues (including associates) were US$6.9 billion in 2014, representing 36% of the Group's total revenues of nearly US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.
In Scandinavia, WPP companies (including associates) generate revenues of over US$500 million and employ over 2,500 people. In Sweden alone, WPP businesses generate revenues of over US$180 million and employ over 800 people.