WPP names veteran adman Ranjan Kapur to the role of Chairman bates India
In his new role Ranjan will work closely with the Senior Management of bates India to fire a new ambition and help develop an organization structure that offers more relevant ways of engaging with clients and consumers.
"In India, there is far too much emphasis on the traditional advertising to provide brand solutions and drive growth'. "This is a misnomer", says Ranjan. "bates has developed an exciting new "changengage' philosophy that helps provide solutions that are both media and discipline neutral, and it has through the line capability and resources, to deliver them. To drive this thinking forward we are in conversations with a few new age thinkers and we hope to finalize on the CEO for bates India very shortly."
Senior Managers at bates are delighted. Ranjan has been informally engaged with bates ever since he stepped down as Chairman of Ogilvy after leading them to a pre-eminent position back in 2003. Dheeraj Sinha, Regional Head of Planning feels that Ranjan will help galvanize the people at bates India. "His reputation precedes him and he hasn't lost any of the passion and drive he displayed when he led Ogilvy to the top."
"The recent departures at Bates India, have presented us with an opportunity to put the right leadership in place", says Tim Isaac, Regional Head of bates Asia. "I am delighted to renew my partnership with Ranjan. I have worked with Ranjan many times since I first arrived in Singapore in 1986. With Ranjan as Chairman and a new CEO in place shortly we will be looking to accelerate our growth in India".