WPP’s Scott Spirit leaves to join Eureka AI

Former WPP Asia-Pacific Chief Strategy officer and chief digital officer Scott Spirit has left the agency in Singapore. He has joined the artificial intelligence firm Eureka AI, as managing director for business development.Eureka helps companies solve the universal problem of how to reach the right customer with the right offer at the right time, using real-time mobile data.

He had been with WPP since 2003, starting out as a business development manager. Before WPP, Spirit worked at Associated Newspapers and Deloitte Consulting. As chief strategy officer, he was responsible for global corporate strategy at WPP in areas such as geography/markets, disciplines, M&A and Investments, country management, global client coordination and business development.